We just wanted to stop by and tell you a little bit about an amazing designer called White April. Lotus Bridal carries White April exclusively a.k.a you basically can’t find these gowns anywhere else in New York and we are PROUD to have them as a part of our collection!

When you began your wedding gown search (or have yet to begin), what are the buzzwords that come to mind for you? Romantic? Unique? Gorgeous??? We’re kidding about that last one (but not really) because who doesn’t want a gown that represents their unique personality that is also drop dead gorgeous? In a world filled with an infinite number of wedding dresses, White April really has created their own stamp on the bridal industry and continues to ebb and flow with the trends of the bridal world. They have curated a beautiful brand and are incredibly trustworthy in making your custom gown dreams come true.

Our favorite part about White April is their description of who they are:

“White April is for brides looking for a relaxed aesthetic but with an edge. Established in 2016 as a label of Cizzy Bridal Australia, White April has been capturing the hearts of modern boho brides with its rustic textures, unfussy details, and boho lace. We provide effortlessly beautiful looks, matching the essence of the free spirited bride.”

When you’re overwhelmed with options, a brand like White April can calm your fears of never feeling like you’re going to find your perfect dress because they show you exactly who you are and work with you to create a partnership with the same goal: making your personality into a gown. That’s why trunk shows are the BEST opportunity to simultaneously shop the new season of gowns and get incredible discounts.

You’ve probably heard it all before, but trunk shows are incredible. This is a short term event where new gowns are shipped to us for an exclusive look that expands on the gowns we have in store from that designer. Basically, you get to shop your favorite designer’s entire collection all in one day, in one store, and with an exclusive trunk show only discount. 

To book an appointment or for more information on Lotus Bridal’s trunk show schedule, send us an email at contact@lotusbridal.com! White April is in our Midtown location from now until May 27th, and we’ll be featuring some of our favorite gowns on our Instagram @LotusBridal if you want to get a sneak peek!  Can’t wait to help you find your dream dress!